Over it’s 122 year history, the logo has seen 12 redesigns. Forum FAQ. In 1930, Pepsi-Cola filed for bankruptcy a second time. The first redesign that was done to the logo in the ‘90s has a sporty feel to it. Pepsi ditches the script and the word “cola” and changes to a block text: 1970s. Notes Later at the company’s 100 years celebration in 1998, Pepsi-Cola unveiled a new logo that symbolized the brand’s innovation and global recognition. Pepsi-Cola is the drink for you, A new logo was introduced in 1973 on the basis of the Cap swirls bottle. Pepsi 10th Logo Jun 9, 2008. Within a few years, Pepsi moved on from this logo, but it wasn’t the last time the world would see it. 1 Under license from/joint venture with PepsiCo. This logo remains unchanged for around 16 years. After Arnell Group publicly discussed the science behind the logo, like their use of the Golden Ratio to determine the perfect angle for the globe and comparing it to the Mona Lisa, critics called it pretentious and ridiculous. On February 4th 2003, the logo was revamped, with a more modern font and the Pepsi ball drawn in a more three-dimensional fashion. Not only were Pepsi and Coke American cultural icons in their own right, their rivalry was. Bilz y Pap | Kem | Nobis | 7Up4 | Pepsi4 | Crush5 | Limón Soda | Canada Dry5 Let’s take a moment to talk a bit about the similarities between Pepsi and Coca-Cola during this time period. By completing this form, you agree to our Terms of Service and Privacy Policy. It was renamed Pepsi-Cola, a title that was trademarked in 1903. Men's Baseball T-Shirt Long sleeve baseball t-shirt with contrast raglan sleeves and colour bound neck in cotton/lycra rib. Take your favorite fandoms with you and never miss a beat. This is the shortest logo to be used by Pepsi and was a logo for special edition cans, from 2006 to 2009. Blue and red continued to dominate, and white was brought back as the background color. 6th Pepsi Logo Jun 10, 1973. 7 years later in 1998 Pepsi again changed their logo, adding more blue to it as they put their iconic circular logo and text over the blue background. Feb 13, 1991. Pepsi logo 1991. 82 matching requests on the forum. 1991-ben a PEPSI szöveg kikerült a körön kívülre és 2008-ig csak a minta designját fejlesztették, korszerűsítették a tervezők. Pepsi 1991 Logo Collectible Porcelain Thimble Thimble is approximately 1" tall and is in very nice condition with NO chips or cracks. Overall, the logo kept its wavy, swoopy shape, and that last “A” kept its tail curl. | Primor | Quaker | Rikesa | Super Can | Toddy, Cervecería Polar In 1905, the logo became a bit softer. The 1906 iteration of the Pepsi-Cola logo made the letters thicker again and condensed the wordmark, making the letters “P” and “C” just a bit taller than the rest of the letters. The modern Pepsi logo has its origins in the 1940s, during World War II. If something somehow hits all three, all the better. Simple and up-to-the-point, the emblem fits any carrier, from mobile apps to T-shirts. Get the free logo ebook! Pepsi. Over the years brands such as Pepsi change their logos and marketing slogans. Not everybody was smiling. In 1943 the company added the bottle cap to its logo, with the logo tagline ‘Bigger Drink, Better Taste’ incorporated into the lid.. Many timeless brands are timeless because they keep the logos that people know and trust. I’m curious when that took place…? Asahi (Super Dry | Soukia) | Cricketers Arms | Mountain Goat | NZ Pure Lager | Somersby | Vodka Cruiser | Meantime Brewing | Peroni | Beijing Beer | Grolsch | Pilsner Urquell, Non-alcoholic drinks Slanting the font forward communicated that Pepsi was the forward-looking, forward-thinking soda brand. Despite the largely negative public response to the redesign, Pepsi stood by their choice to rebrand and in 2014, tweaked the logo slightly, removing the blue outline around the globe. File:Pepsi logo.svg. 2008. In 1973, the brand finally decided to omit the decorative border of the Pepsi logo. Trickle, trickle, trickle, trickle…”. This iteration of the logo turned the now fully three-dimensional globe into a cold glass of soda with glistening droplets of condensation collecting on its surface. In contrast, Pepsi was being endorsed by Michael Jackson and Michael J. It was just there, casting light against the blue background. And if it wasn’t obvious enough, their 1930s jingle made their unique selling point absolutely clear: “Pepsi cola hits the spot By this point, the logo starts to resemble the Coca-Cola logo. The 2006 version was cool, but by 2008, it was time for another change. This period includes several intermediate stages. But it didn’t make them hate Coke. Notes Pepsi wanted to show its support for the troops by including these two colours into its logo design.. As with the previous logos, this is still seen on older machines and signs. Pepsi Commercial "The Outing" The Outing. If celebrities love Pepsi – so will you! Size: Quantity: 10 available / 245 sold. This is the first Pepsi-Cola logo to be used. Later that decade, pharmacist Charles Alderton invented Dr. Pepper to aid in digestion and as a lemon, nutmeg, caramel-flavored alternative to soda flavors of the time. Pepsi is a famous carbonated soft drink brand that was founded in 1886 by Caleb Bradham as Brad’s Drink . Red and blue colors continued to dominate the Pepsi logo and white made a comeback as color for back space. Pepsi sponsors the Pakistan cricket team. In 1991, the logo was changed to put “PEPSI” in italics. Pepsi on the other hand, started out with a logo very similar to Coca Cola’s. Pepsi 7th Logo Jun 10, 1973. Lindsay is a copy and content writer who loves all things creepy, beachy, and cheesy. 2Co-owned by Cervecería Polar. Pepsi. Since Pepsi was recognizable with its script logo in the same manner as its main rival, Coca-Cola, the cap logo was meant as a show of U.S. patriotism. In the 1950s, Pepsi-Cola continued branding themselves as the soda that delivers the better value. Here we mainly focus on the logo between 1991 … In 1973 saw the beginning of the tricolor emblem era, consisting of a stylized circle, rectangle, and the word “Pepsi” in sans serif capital letters. By 1910, there were 240 Pepsi-Cola bottling franchises across 24 states. Later at the company’s 100 years celebration in 1998, Pepsi-Cola unveiled a new logo that symbolized the brand’s innovation and global recognition. Over the years, Pepsi’s logo evolved and changed with the times. From there, the Pepsi-Cola Company grew rapidly. This was a fairly simple change; the bottle cap just dropped its ridges. 1991. Pepsi unveiled a new bottle cap that featured the Pepsi script surrounded by red and blue colors on a white background. Condition: New with tags. It started looking much different, pushed from flat minimalism to realistic 3D effect. And unlike other versions of the logo, the 1998 edition had depth. Licensing. It was at this point the logo began to be referred to as the Pepsi Globe. "Pepsi-Cola" redirects here. The company decided that the incorporation of the Pepsi text and the circle was no longer viable. Authors Top. By 1933, Pepsi-Cola found their first way to differentiate themselves from Coca-Cola, just by upping the size of their bottles to 12 ounces while keeping their five cent price tag. Custom preview. Now, the globe was tilted on its side, showing a band that’s wide where the globe faces upward and thinner toward the bottom. It’s also around this time that “Pepsi Generation” as a concept is pushed via radio spots and song writing contests. Designers, check out these contests so you can start building your career. Pepsi launched a slightly modified new logo on June 2, 2014, along with the "Live for Now" campaign with the words "Pepsi" (thicker from the previous logo). Dispatched within 6 days. Forum FAQ. 4Under license from PepsiCo This page was last edited on 26 December 2019, at 20:58. Former: Indofood Asahi3 | Nestlé Indofood Citarasa Indonesia4 | Pepsi-Cola Indobeverages, Current brands: The bottle cap became part of the logo, but the design of this varies considerably; this example was the most common variation. Postobón | Colombiana | Pepsi | 7 Up | Gaseosas Lux | Bretaña | PostoFrut | Gatorade | H2OH | Sr. Toronjo | Hipinto | Popular | Freskola | Castalia | Tropikola | Cristal | Cristalina | Canada Dry | Kufu | Hit | Tutti Frutti | Mr. It had “PEPSI” written in blue in the middle, a red wave at the top, and a blue wave at the bottom. No matter how the world changes or what happens in the beverage realm, Pepsi is there, reformulating themselves to satisfy their fans’ tastebuds. And although the facelift looks relatively minor, there is actually one huge change (and a few less-huge changes) that occurred with this update. One thing that didn’t change was Pepsi-Cola’s branding as a health aid. 82 matching requests on the forum. And people hated it. The Pepsi ethos has evolved over time. Size Pepsi by Jakub Degórski. It was also at this point Pepsi-Cola was shortened to Pepsi. The Pepsi ethos has evolved over time. The next major change to the Pepsi logo came in 1991. In the negative space beneath the text and beside the globe, we see a red bar reminiscent of the red banner on earlier versions of the logo. 4Joint venture with PepsiCo. The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors (which was owned by Air France) and a banner on the Mir space station. They also pared down the colors, eliminating the dark navy in favor of a denim blue. It can still be seen on some old signs and some older soda vending machines. Pepsi Wild Cherry continued to use this design through March 2010. Pepsi was modern and energetic; Pepsi didn’t need to overhaul their recipe to give present-day drinkers what they wanted. Fabric - 100% Cotton (Heather Grey, 90% cotton 10% polyester)Weight - White 175gsm, Colours 185gsmWashing Instructions - Machine wash low 30°. The Pepsi logo of the 70s introduced more color into the branding and pursued a flat, minimalist look. In 1991, the Pepsi logo was redesigned by reducing the globe and putting it in the right lower corner. For the first time in the brand’s history, the logo had a colored background. 1Under license from PepsiCo. It can still be seen on some old signs. By the 90s, the Cola Wars were over and each side’s territory was clear. The spikes retracted and the letters got just a bit wider. It was also used for a Pepsi Zero's Bottle Specials from 1977 to 1979. In 1991, Pepsi redesigned its logo by minimizing the spherical shape and placing it to the lower right corner. Yum! Enter your email to get the ebook, along with creative tips, trends, resources and the occasional promo (which you can opt-out of anytime). Instead, the red bar would be lengthened slightly, the light-blue bar removed, and the Pepsi wordmark was moved to the top. Part of a larger Pepsi rebranding strategy, which included a change of logo, the cans were intended to appeal the teenage market. They didn’t get rid of them, of course. 3Under license from Anheuser-Busch InBev Pepsi (China) | Pepsi Light (Lemon) | Pepsi Max (Cherry) | Pepsi Zero Sugar | Diet Pepsi | Pepsi-Cola Made with Real Sugar | Caffeine Free Pepsi | Caffeine Free Diet Pepsi | Pepsi Twist Lemon | Pepsi Lime | Pepsi True | Pepsi Cherry Vanilla | Mirinda | Mountain Dew | Mountain Dew Real Sugar | Diet Mountain Dew | Propel Water | Mug Root Beer | Sierra Mist | Sobe | Sting Energy Drink | Tropicana | 7Up (International) | Dr Pepper | Crush | Aquafina | Gatorade | Lipton4 (Ice Tea | Brisk) | Alvalle | Caleb's Kola | Pure Leaf4 | Sodastream | Copella | Rockstar Energy Drink, Current food brands: This is also the last time in the drink's history the text is uppercase. 1991 Pepsi Logo. It was also used for a Pepsi Zero's Bottle Specials from 1977 to 1979. However, they moved on, bringing in … In 1998, Pepsi flipped how they used the colors in their logo. It took the word 'PEPSI' out of the iconic globe and had them both be separated, and while still using the red, blue, and white colors their shades were darkened. The brand would continue using this custom font for over a decade. In 1898, Brad’s Drink became known as Pepsi-Cola, a name derived from the word “dyspepsia,” another word for indigestion. Pepsi Center is an indoor multi-purpose sports arena in Denver, Colorado, United States. Pepsi is a famous carbonated soft drink brand that was founded in 1886 by Caleb Bradham as Brad’s Drink . 8Under license from Pernod Ricard Old-school. The 1940’s version of the Pepsi logo is great, and I wish they’d stuck with it. The globe made its way to the bottom right of the logo while the word “Pepsi,” now italicized, stretched across the top of the logo in blue. Lady-fit valueweight athletic vest with self-fabric binding to neck and armholes. 1Owned by Alimentos Polar. Twelve full ounces, that’s a lot. Soft drinks: Schweppes | Pepsi (Max | Light | Next) | Sunkist | 7 UP | Mountain Dew | Gatorade | Monster Energy, Cristal | Escudo | Royal Guard | Morenita | Cerveza Dorada | Lemon Stones | Heineken1 | Cerveza Sol1 | Coors Light2 | Budweiser3 | Cerveza Austral | Kunstmann | D'olbek, Non-alcoholic beverages: Current: Indofood CBP | Indofood Nutrition | Indolakto | IndoAgri (Salim Ivomas Pratama | PP London Sumatra) | Indofood Fritolay Makmur1 | Indomarco Adi Prima | Bogasari Flour Mills | Arla Indofood2 | Total Chemindo Loka | Popolamama Let's take a look at some of Pepsi's history in the 1990's Pepsi first made their mark on the 90's in the year 1991 when they changed their logo for the first time since 1987. And it turned blue. In 1991, Pepsi was sold in Israel for the first time. Now, the red was gone from the background and the globe moved up and over to sit just below the wordmark. This is a picture of the original Pepsi-Cola mark filed in 1898 by Caleb D. Bradham. In 1987, the font of Pepsi in the logo was slightly modified to a more rounded version which was used until 1991. The typeface was made smaller to fit into the white section of the Globe and the bottle cap was dropped. The first redesign that was done to the logo in the ‘90s has a sporty feel to it. The “Pepsi” word was written in bold capital letters on top. Although the brand's name hasn't changed since, its logo has undergone a number of tweaks and major revamps. A hand drawn red typeface. During this time, Pepsi-Cola’s tagline was “Exhilarating, Invigorating, Aids Digestion.”. Do not bleach. What does Pepsi’s logo history look like? In 1991, the Pepsi logo was redesigned by reducing the globe and putting it in the right lower corner. Authors Top. 1Joint venture with Empresas Polar. Pepsi introduced a new design in 1998 across the globe to celebrate the centennial anniversary of Pepsi. Pepsi 11th Logo May 7, 2013. 2Joint venture with Strauss Group. The text also got a small facelift. In just two years, “The Joy of Cola” became “The Joy of Pepsi” and in true Pepsi style, featured none other than one of the day’s hottest artists, Britney Spears. Different types of designs and typefaces have been used for different times. 1964 was the year Pepsi introduced Diet Pepsi, giving drinkers an even lighter soda option with no sugar. Despite the brands having a very similar visual feel, Pepsi-Cola stuck with the red and white ribbon logo until 1950, only updating it once more for a more pared-down look in 1940. I will combine shipping but please let me adjust the invoice before paying or request a total from seller and I'll adjust it ASAP. Tumble dry low. Submit a font Tools . Others called it cheap and soulless. 7Up1 | Aqua Libra | Ballygowan | Bella Ischia | Britvic | C&C | Club (Mixers | Soft Drinks) | DaFruta | Drench | Energise Sports | Fruité | Fruit Shoot | Gatorade1 | J2O | Lipton2 | Maguary | MiWadi | Moulin de Valdonne | Mountain Dew1 | Pepsi1 (Max | Diet) | Pressade | Purdey's | R.White's | Robinsons | Sobe1 | Tango | Teisseire | TK. | Gelatina Golden | Las Llaves | Lipton | Margarita | Mavesa | Maziete | Migurt | Pampero | P.A.N. The word Pepsi was designed in bold uppercase letters at the top. Calpis | SOLO (Lemon Lime | Extreme Lemon) | Passiona | Cool Ridge | Cottee's | Spring Valley Juice | Pop Tops | Ice House | Smart Juice | The Real Iced Tea Company | Wonda, Licensed Brands The globe shows water and ice droplets as if it is wet. No more serifs, no more uppercase letters and perhaps most revolutionary, no more even, symmetrical band across the globe. The 1940’s version of the Pepsi logo is great, and I wish they’d stuck with it. Description. Jazz | Pepsi Ice Cucumber | Crystal Pepsi | Pepsi AM | Pepsi Azuki | Pepsi Baobab | Pepsi Boom | Pepsi Capuchino | Pepsi Cappuccino | Pepsi Cherry Vanilla | Pepsi Caribbean Gold | Pepsi Cáfe | Pepsi Fresh | Pepsi Natural | Pepsi Blue | Pepsi Blue Hawaii | Pepsi Perfect | Pepsi Carnival | Pepsi Fire | Pepsi Freeze | Pepsi Gold | Pepsi Green | Pepsi Holiday Spice | Pepsi Ice | Pepsi Kick | Pepsi Kona | Pepsi Mojito | Pepsi Mont Blanc | Pepsi Next | Pepsi Raging Razzberry | Pepsi Raw | Pepsi Red | Pepsi Retro | Pepsi Samba | Pepsi Shiso | Pepsi Strawberry Burst | Pepsi Strong Shot | Pepsi Ginga | Pepsi Summer Chill | Pepsi Summer Mix | Pepsi Tropical Chill | Pepsi One | Pepsi Cool, Frito-Lay, Inc. | The Quaker Oats Company | Tropicana Products, Inc. | Matutano Snack Ventures, S.A. | Empresas Polar | Sabritas, S. de R.L. According to Sins brand, it is only a scribbled version of the name chosen by the then CEO, because nothing else was available. The Pepsi-Cola History, Under Consideration, Pepsi.com 1991. Nickel, nickel, nickel, nickel, On August 28, 1898, it was decided to change the name of Brad's Drink as Pepsi-Cola. In malls and other high-traffic pedestrian areas, passersby would be asked to do blind taste tests of Coke and Pepsi and say which they preferred. They kept the wordmark, they kept the globe, but for the first time ever, they were separated. Food & beverages: 3 Ayam | Bimoli | Buburia | Cafèla | Cap Enaak | Cheetos1 | Chésa | Chiki | Chitato | Club | Doritos1 | Fruitamin (Cocobit) | GoVit | GoWell | Happy Salad Oil | Ichi Ocha | Indofood (Racik) | Indofood Freiss | Indofood Ice Cream | Indomie | Indomilk | IndoSugar | Jet-Z | Lay's1 | Milkuat | Orchid Butter | Palmia | Piring Lombok | Pop Mie | Promina | Puregrow Organic2 | Qtela | Sakura | Sarimi | SUN | Supermi | Teh Kahuripan | TeKita | Tiga Sapi, Non-food: Moko Moko Pants | BuKrim | Total, Former/defunct brands: Find great deals on eBay for pepsi 1991. Pepsi Mens - 1991 Logo - T-shirt - White. Can you tell me anything? The vocabulary of truth and simplicity is a reoccurring phenomena in the brand’s history. That is the question. In stock. For the first time since Pepsi began using the globe, the globe wasn’t outlined in white. Pepsi is a brilliant exception. This Pepsi was still young and fun, but it was also friendly. Pepsi 1991 Retro Logo Women's Vest. According to Pepsi, people preferred their soda over its competitor. Jan 12, 2014 - Explore Sheri Bates's board "Photo: Pepsi Cola", followed by 145 people on Pinterest. Twice as much for a nickel, too. I can find only one picture of it online and no other information about it. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. Pepsi embraced 1970s minimalism when they switched to the globe logo in 1973. In the year 1991, Pepsi took out the text from the circular symbol to create a much simpler logo design. Submit a font Tools . Tea | Twist | BORA | Hatsu | Mountain Dew | Peak | Red Bull | Speed Max | Agua del Nacimiento | Oasis | Squash | BioFrut | Postobón Acqua, Subsidiaries: Want to learn how to create the perfect logo for your brand? Pepsi wanted to show its support for the troops by including these two colours into its logo design.. The 1940 version of Pepsi-Cola’s logo is characterized by the serifs on the wordmark’s smaller letters shrinking again, becoming almost invisible and the wordmark’s larger letters becoming taller and wider. The Brad’s Drink logo was a blue wordmark against a white background. It communicates the brand in a timeless manner and with an expression of clarity. “More bounce to the ounce,” was the tagline of the day, which promised more than just more soda per bottle than Coca-Cola. Central Cervecera de Colombia9. (Remember, these were the days when soft drinks were considered medicinal aids.). It was down-to-earth, engaging and decidedly unpretentious. Pepsi logo 1996. Pepsi 1991 Logo Collectible Porcelain Thimble Thimble is approximately 1" tall and is in very nice condition with NO chips or cracks. According to Sins brand, it is only a scribbled version of the name chosen by the then CEO, because nothing else was available. It started looking much different, pushed from flat minimalism to realistic 3D effect. The bottlecap logo is changed, but the colors stay the same. It’s the “blue team” to Coke’s “red team.” But before 1950, Pepsi and the color blue had no relationship—until they unveiled their bottle cap logo. The 1990s: 100 th Pepsi Anniversary Logo . And that’s not even counting the smaller changes for flavor variations like Diet Pepsi and Pepsi Max. ... 1991 Pepsi Geometries: Perimeter Oscillations BREATHTAKING Tracing the Pepsi DNA - 1991. The 1990s: 100 th Pepsi Anniversary Logo . It is also on the back of each Pepsi bottle since the new bottle design on June 2, 2014. In 1987, the font was modified slightly to a more rounded version which was used until 1991. For more than 40 years since its inception, Pepsi had a swirly script logo given in the red color. This is the latest version of the classic Pepsi-Cola script. In mid-2010, all Pepsi types began using the same size smile as the main Pepsi logo. The new logo evokes a smile. Alimentos Polar | Cervecería Polar | Pepsi-Cola Venezuela1, Brands: This is the first Pepsi-Cola logo to be used. It officially ended usage in 2008, but the version below continued to be on cans until 2005. 1973 – 1991. In 2009, Pepsi introduced Pepsi Throwback, a version of the soda made with real sugar instead of high fructose corn syrup. Then just a year later, the logo changed again. Pepsi was still decades from being branded as the young, hip alternative to Coke. Many called it way too simple and even lazy, comparing it to other, similar logos like Obama’s and Korean Airlines’. Over the years, Pepsi’s logo evolved and changed with the times. Mainland China still used this logo until 2014. Share with WhatsApp. 1991 Pepsi Logo. In the wave of patriotism that followed World War II, making the logo red, white and blue just made sense. On June 2, 2006, Pepsi slightly modified the 2002 logo, by moving the text below the globe. Themes New fonts. It is now used on Pepsi Throwback. Learn more about Lindsay's writing services at, Logo evolution of famous brands: what we can learn from these 11 examples, 12 classic tattoo styles you need to know, 22 famous graphic design quotes to inspire you. It was then that the September 2020. Author: Pepsi Inc. 7Under license from Watt's S.A. By the 90s, the Cola Wars were over and each side’s territory was clear. Pepsi (China) | Pepsi Light (Lemon) | Pepsi Max (Cherry) | Pepsi Zero Sugar | Diet Pepsi | Pepsi-Cola Made with Real Sugar | Caffeine Free Pepsi | Caffeine Free Diet Pepsi | Pepsi Twist Lemon | Pepsi Lime | Pepsi True | Pepsi Cherry Vanilla | Pepsi Wild Cherry, Programming: The Pepsi logo used from 1969 to 1991. Via fineprintart.com. Content is available under $1 unless otherwise noted. They opted instead to split them apart into different sections of their branding graphics. In 1999, Pepsi launched a new slogan and brand campaign: “The Joy of Cola.” With an all-new jingle and a series of commercials, the brand was ready for the new millennium. This logo is still used on many cooler machines, and pictures through 2014. Before Pepsi was Pepsi, it was known as Brad’s Drink, created by pharmacist Caleb Bradham in New Bern, North Carolina in 1893. Blue and red continued to dominate, and white was brought back as the background color. 7 years later in 1998 Pepsi again changed their logo, adding more blue to it as they put their iconic circular logo and text over the blue background. By Pepsi. 1991. After the current logo was unveiled, Diet Pepsi Max continued to use this logo until its name change to Pepsi Max in North America in 2009, Pepsi Wild Cherry used this logo until March 2010, and Pepsi One was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012. The wordmark remained the same, but now it was on a tangible canvas, rather than floating in space. Various Pepsi logos since its beginning. Diet Pepsi Max, Pepsi Wild Cherry, and Pepsi One continued to use the 2003 logo until 2009, 2010, and 2012, respectively. The italicized text now was placed atop of the globe with a bold red line that added emphasis to the symbol. In a few minutes you helped me identify the Pepsi bottles that I had spent hours trying to figure out. 8. A new logo similar to that of "Project Blue" was introduced worldwide in June 1997, a year before its centennial year began. The Pepsi logo in use when Marty left 1985 was introduced in 1973. Overall, the text thinned out, giving the logo a less condensed look. In addition to ditching the word “Cola,” Pepsi ditched the swoopy, swirly red font they’d been using for the past 64 years. The “P”s were stretched out and the “E”’s left-side angles got rounded out while the “S” became longer, a little flatter and just a tad bit similar to the “S” in the Star Wars logo. Item information. The 1920s and 1930s were a challenging time for Pepsi-Cola and at times, it looked like they’d be the losers in the burgeoning cola wars. The Pepsi logo used from 2003 to late 2008. No matter how many times their logo changes, Pepsi keeps on delivering the flavors and brand experience that people expect. Every letter on the can in front of me (and on the cans in the last photo) are noticeably different. A feature of this logo is the red and light blue stripes. 1991 – 1998. Two major things happened: The logo bottle cap now laid flat, and Pepsi-Cola dropped the word “cola.” From here on out, it was just Pepsi. A rectangular plaque appeared with the name of the brand, a ball, and a solid red stripe. With red on the left and light blue on the right, white was reserved for the globe’s outline and the stripe across its middle that served as the background for the word “Pepsi.” The font remained unchanged from the logo’s previous iteration, but shrank to fit inside the globe’s perimeter. The Pepsi logo as we know it today is a textbook illustration of all modern design trends. Pisco Mistral | Sierra Morena | Cabo Viejo | Havana Club8 | Malibú8, Other assets: 8. Pepsi Font | dafont.com English Français Español Deutsch Italiano Português . Themes New fonts. The p is more circular, the e not as closed, etc. Pepsi logo (1987-1991) Saved by Brandon Cortrell Penson. While we can take a pretty good guess what Coke’s logo will look like, Pepsi has made continually reinventing themselves—and bringing their old logos back in fresh ways—a key part of their brand. They didn’t get rid of them, of course. All in all, Pepsi logo is an exemplary piece of creativity and innovation. A dramatic change in Pepsi’s logo. ... 1991 Pepsi Geometries: Perimeter Oscillations BREATHTAKING Tracing the Pepsi DNA - 1991. It was still bold and sans serif, but instead of basic block letters, these letters had a futuristic, almost digital feel. They opted instead to split them apart into different sections of their branding graphics. PepsiCo was attempting to portray Pepsi as a drink for the young, and conversely, Coca-Cola as being for older people. Current brands: Let’s find out! English: The Pepsi logo used from 1973 to 1991. Cachantun6 | Porvenir6 | Perrier6 | Pure Life6, Distilled drinks: Further minor changes occurred in the logo later in the year 1973 to reproduce the logo. 1991. We've just sent you your free logo ebook. This logo is now used for Pepsi Throwback. During that same era, pharmacists created a bunch of the sodas we know and love today. However, they moved on, bringing in … See more ideas about Pepsi cola, Pepsi, Cola. The Pepsi Challenge was a campaign Pepsi launched in 1975 to prove to the world that their soda tasted better than Coca Cola. The word “Pepsi” shifted to an incline, giving the logo more energy. Logo Branding. The Pepsi logo has undergone a lot of redesigns since its foundation. This was a pivotal year for the entire Pepsi brand. But Pepsi did more than remove the cap’s ridges. And it didn’t make Pepsi the #1 soda brand. The font was bold and fairly ornate, a characteristic the Pepsi logo would hold on to for a while, even after changing colors and becoming known as Pepsi-Cola. The removal of this spiky detail gave way to this orb figure called the globe. In the 1960s, the Pepsi logo took on a more symmetrical look. 3Co-owned by Pepsi-Cola Venezuela. Endorsed by Santa Claus. Beginning from 1960s Pepsi was no longer “Pepsi-Cola”. Add to basket. A gradient background made it feel like the globe itself was emitting light and shadows just behind the text gave it a 3D effect. Also, many countries outside the US still used this logo through 2010. In October 1991, a redesigned and streamlined logo was introduced, with the text italicized and outside of the swirls for the first time. In 2003, Pepsi’s new logo got a bit of a tweak. In this version of the logo, a long banner extends from the top of the “C” in Cola, making this version of the logo feel a little closer to symmetrical than the first version. Both beverages were marketed as health drinks, and both wavy, swooping, semi-cursive wordmark logos in red and white. Like the previous logo, this is still seen on some older vending machines and signs. This wasn’t all that changed, though. A concise red and blue circle with a white curvy stripe makes you think of a happy, smiling face. Save my name, email, and website in this browser for the next time I comment. Pepsi-Cola’s ads of the day also showcased Pepsi as the perfect drink for a day at the beach or an evening socializing with friends. Login | Register. Brands (KFC | Pizza Hut | Taco Bell) | BN | Pepsi-Cola Indobeverages3 | Hot 'n Now | North American Van Lines | Wilson Sporting Goods | Chevy's | East Side Mario's | D'Angelo Sandwich Shops | California Pizza Kitchen | Stolichnaya (Licensed) | Slice (drink). Over the past century, the Pepsi logo has been evolved into remarkable designs with significant modifications. In 1987, the logo was modernized, with the typeface changed to a font similar to the one that would be used for the next sixteen years. They were just ramping up. But in 2006, the logo literally looked cool. Now, Pepsi told the world who they were with a bold, sans serif, stamp-like black wordmark across the bottle cap. There is also a reserved trademark next to the second "P". 1Under license from Heineken Login | Register. Nope. The company decided that the incorporation of the Pepsi text and the circle was no longer viable. In 1991, no typeface of any kind would be in the white section of the logo on a regular Pepsi product. In 1987, the brand introduced their own unique font. Red and blue colors continued to dominate the Pepsi logo and white made a comeback as color for back space. Tiny serifs were added back onto the font and the letters got a light gray shading, enhancing their three-dimensional look. Date: 1973: Source: This file is lacking source information. Since 1958, Pepsi had become a drink “for those who think young,” implying that Coca-Cola was for those who didn’t, those who were stuck in old mindsets and weren’t connected to the youth culture of the day. Something went wrong posting the comment. This time around, Pepsi was due for a big change. Custom preview. 1 Brad's Drink 1.1 1893-1898 2 Pepsi-Cola (first era) 2.1 1898-1905 2.2 1905-1906 2.3 1906-1940 2.4 1940-1950, 2014-present 2.5 1950-1962 3 Pepsi 3.1 1962-1973 3.2 1973-1991 3.2.1 1973-1987 3.2.2 1987-1991 3.3 1991-2008/2010 (International) 3.3.1 1991-1998 3.3.2 1996-1998 (International) 3.3.3 1998-2003 3.3.4 2003-2006/2010 (International) 3.3.5 2006-2008 3.4 2008-present 3.4.1 2008-2014 … But the Cola Wars didn’t end there. The white circle that makes up the globe’s outline got just a wee bit thicker and the red in the logo got just a tad bit violet-er. In 1950, the script was placed inside a design of a bottle cap with Red, White and Blue stripes. Not only were Pepsi and Coke American cultural icons in their own right, their rivalry was. In 1973, the brand finally decided to omit the decorative border of the Pepsi logo. On August 28, 1898, it was decided to change the name of Brad's Drink as Pepsi-Cola. Pepsi 8th Logo Sep 30, 1998. The logo was updated to read simply “PEPSI” in a bold, sans serif font, this time superimposed on the classic bottle cap but from a straight perspective, making the logo more symmetrical and iconic. The company removed the word “Cola” from its logo, and it was never used since then. September 2020. Pepsi Logo and Tagline. Pepsi made a few other significant changes: This was also the last time there was a colon between the words Pepsi and Cola. Depicts the Pepsi Globe logo that was used from 1987 to 1991 The logo was a modernization of the logo used to replace the original classic Pepsi-Cola bottle cap. Seventh Logo:. To crimp or not to crimp? It promised more fun. 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